Labour's rebranding as a pal of the workers will be a hard sell
Labour has gone down the road to political perdition. Now it hopes it can begin the journey back. Proportionately, the party's 2016 losses were comparable to the previous junior coalition partners, the Green Party, in 2011. Eamon Ryan succeeded in re-inventing the Greens at the recent General Election.
For once, Labour activists will look enviously at those Greens, whom they more usually disdain, and whom they delighted in persecuting while in opposition.
Already, Labour's new leader, Brendan Howlin, has begun visiting the branches and talking to the hard core of membership still doggedly clinging on and who might be just about ready to search for the party's black box amid the political wreckage all around them.