FF has upped fight but 'Micheál for Taoiseach' sounds a bit far-fetched
'Vote Fianna Fáil - and help phase one of our two-phase recovery." Not even the notorious 'Mad Men' could fashion a zingy slogan from the underlying thinking which led the once "natural party of government" to effectively consign itself to opposition - even before this election campaign properly began.
You cannot fight a General Election on an unspoken signal that it is about "muddling through".
The added implied resolution, that you will have "a right go" in the next one, does not cut any ice with voters contemplating the coming five years.
