If meat is murder, then should we criminalise tigers?
WELL, aren't we a brave brunch of vegetarians, eh? You know what I mean.
You see a genuinely tragic human-interest story about a dismembered leg turning up in a waste-disposal centre and what's the worst thing to cross your mind? Is it a basic, human response of horror to the fate the person endured? Is it even a sense of there-but-for-the-grace-of-God? After all, the thoughts of ending up in some trash compactor is enough to send a visceral shiver down anyone's spine.
Or else... Or else you look at this very human, very distressing and absolutely hideous story and think, yes, let's make an ad that exploits the suffering of some poor unfortunate to make our own ham-fisted political point.