Ian O'Doherty: 'To 'P' or not to 'P' - that is the question, but only for... hamsters'
If there's one thing that gets everyone's blood flowing, it's always the latest example of millennial madness.
It sometimes seems that most of the Anglophone world is at a loss about how to deal with Gen Z, who often seem like an alien species to anyone over 40.
It's ridiculously unfair, of course. After all, one would imagine that every generation produces roughly the same proportion of eejits to those who aren't entirely mad.
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But the rise of social media now makes it appear that foolishness is all around us and we're constantly bombarded with stories of stupid twenty-somethings who don't know how the world works. Well, as a former stupid twenty-something, who still hasn't figured out how the world works, I feel genuine sympathy for my (slightly) younger colleagues who are sick of being tarred with the same brush.
But sometimes a yarn comes along which is just too delicious to ignore.
Twitter and American media have been ablaze with the 'hampster scandal', which was exposed by well-known American PR, Carol Blymire, who overheard a row between a young female writer and her boss.
The young writer spelled hamster as 'hampster' and refused to correct it because "that's how I've always spelled it".
Cue tears and histrionics from her and a baffled response from the boss.
Then she rang her mother, who took her side and told her to report the boss to their superiors.
It's a classic case of parents pretending to be friends. But even more than that, it was a great reminder of the seductive power of social media - when even a hamster can make you spend hours down the rabbit hole...