Tuesday 12 December 2017

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Tagged by Tesco: UK branches of the store are to roll out facial recognition software at their petrol pumps
Tagged by Tesco: UK branches of the store are to roll out facial recognition software at their petrol pumps
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So, as you may have seen, your right to go about your day without being filmed, logged, tagged and identified has just received another body blow with the news that English branches of Tesco are to roll out facial recognition software for people who use their petrol pumps.

Initially, I assumed that this was another of Britain's bizarre Green energy policies, which would lead to people who bought premium fuel being fined for not being sensitive enough to the polar bears. But no, the answer is more predictable – it's just another attempt to sell you stuff.

The system, known as OptimEyes, will scan the faces of people at their petrol pumps, decide what gender they are and then play some advertisements designed to appeal to the person.

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