I don't know if you've watched either of the documentaries which came out last week about the infamous Fyre Festival catastrophe.
Both Netflix and Hulu engaged in a marketing war with their respective programmes, but why did an undeniably funny story about a festival for rich kids going horribly wrong become such a big deal?
Well, as one of the contributors said, it's because everyone hates millennials, and it gives us all a guilty little thrill of spite to watch such pampered puppies suddenly facing inconvenience.
That's not very fair to the average millennial, most of whom would have been unable to fork out the $100,000 that some attendees were paying. But while the whole cultural contempt for this most maligned of age groups can often just be lazy youth-envy, they really do do things differently.
One of the most striking elements of both documentaries was the crucial importance of social media 'influencers.'
From the likes of Kendall Jenner down to the lowliest blogger, everyone is either an influencer or wants to be an influencer these days, and while that won't go away any time soon, it remains both baffling and an example of a trite and shallow culture.
What was striking about the people portrayed was how, for all their affluent arrogance, they were crushingly insecure.
Forget about the kindness of strangers, modern influencers crave the validation of randomers, and they don't seem to realise that predicating your entire self-worth on the number of likes on your social media feed is hardly a recipe for 'wellness'.
At a time when more emphasis is placed on mental health than ever before, it seems that people are, counter-intuitively, outsourcing their self-esteem to others.
But even apart from their insecurity, what was interesting was just how self-absorbed and boring they all were; wallowing in a culture where nobody seems to have any sense of individuality and everyone's engaged in a constant battle to have the world tell them how great they are.
Social media was always meant to be a tool to be used for fun, but it has now managed to place a stranglehold over the culture, and has become the most important influence in many people's lives.
I hate to sound like that ould fella shaking his first at the sky, but the current trend is simply unsustainable - everyone can't be famous, you're never going to be a Kardashian and nobody cares about your Instagram.