Fine Gael makes its pitch in simple terms: Stability or Chaos?
For the political parties, 2016 won't be about the centenary of the Easter Rising. It won't be about the economy, stopping the growth of homelessness or ending the chaos in the hospitals.
For the political parties, 2016 will be about the coming General Election. And the task they've set themselves in the New Year is to make the election as politics-free as possible.
Politics is about power and reality, about what we produce and how we share it. The political game, on the other hand, is merely about the short-term fortunes of the parties and the ambitions of individual politicians.