Grassroots betrayed by GAA ruling on pitch ads
Last Wednesday a bombshell arrived in Longford when a letter from Croke Park spelled out what the GAA's recently announced 'multi-sponsorship model' really means.
When Longford play Westmeath in the opening game of the 2008 championship in Pearse Park next Sunday, any advertising sign in view of the cameras, which is practically all of them, will be covered up and only three signs will be visible. These are Ulster Bank, Vodafone and Toyota, who, presumably, will get saturation exposure all around Pearse Park.
Those wonderful GAA people who have been so excited about all the money the organisation will be getting from sponsorship and television rights from now on have a rude awakening in store this week. Or at least all of them who were innocent enough to believe that there is such a thing as a free lunch.