Friday 19 January 2018

The Gathering: so cynical, yet ingenious

The cleverest bit of this masterpiece of PR dark arts is that it taps into people's good nature, writes Declan Lynch

I WAS talking to an old acquaintance recently about The Gathering. We are both, on the whole, against it, believing it essentially to be a cynical PR stroke on the part of Official Ireland to divert attention away from the fact that a lot more people are leaving Ireland, for good, than are coming back to it for a few weeks' holiday.

Indeed, talking to this man about the many unsavoury aspects of the whole business, it turned out there was only one small difference in our respective positions on the matter – he was in the process of organising a fundraising event under the auspices of The Gathering.

And did I think any less of him for it? Not at all.

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