I'll wager that this relationship could end up being a costly one
As the FAI links up with social betting outfit Bragbet, Declan Lynch ponders the nature of partnerships
THE FAI has a new betting partner. Which is interesting.
If the sponsorship deal was with an alcohol manufacturer, would they announce that they have a new drinking partner? Probably not.
Celtic, meanwhile, has formed an alliance with an electronic cigarette company, which produces a distinctive green-tipped e-cig, making it the perfect partner for the grand old club, in this key area. Though again, it is not described as a smoking partner.