Monday 18 December 2017

I'll wager that this relationship could end up being a costly one

As the FAI links up with social betting outfit Bragbet, Declan Lynch ponders the nature of partnerships

Declan Lynch

Declan Lynch

THE FAI has a new betting partner. Which is interesting.

If the sponsorship deal was with an alcohol manufacturer, would they announce that they have a new drinking partner? Probably not.

Celtic, meanwhile, has formed an alliance with an electronic cigarette company, which produces a distinctive green-tipped e-cig, making it the perfect partner for the grand old club, in this key area. Though again, it is not described as a smoking partner.

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