Cheers to those Guinness guys of old
Declan Lynch says the likes of Diageo might be wise to follow the brewer's tradition of giving something back
TOWARDS the end of the Prime Time debate on Arthur's Day, in which I was taking part, I was visited by a strange notion. Of course we must always be wary of strange notions, and especially when we are visited by them on live television. But it seemed quite attractive to me at the time, so I thought I'd share a piece of it.
Thus I found myself making a reference, right at the end, to the Guinness family "who built half of Dublin", contrasting their contribution to that of Diageo who run a few gigs as part of a PR strategy and who make the public-spirited suggestion that we should "Drink Responsibly" – thanks for that, guys.
If the discussion had gone on for another while, this notion might have developed into the broader concept that maybe Diageo, and other companies like them, should just be "giving something back" in the original Guinness tradition, with no Arthur's Day on the side. Just giving serious amounts of money to fund socially useful activities – like, say, building treatment centres for alcoholics.