The Oscar trail of success can be a huge boost to 'Brand Ireland' abroad
This has been a fantastic week for Irish cinema. The achievements of directors, scriptwriters, actors and producers in nabbing seven Oscar nominations is the equivalent of the Irish football team getting to the World Cup final.
In fact, the competition in film is tougher than football but, just like in football, you can win at the end only if you are still on the pitch - and the Irish are still very much on the pitch.
Both Lenny Abrahamson's 'Room' and John Crowley's 'Brooklyn' have been nominated for Best Picture at the Academy Awards. Abrahamson has been nominated for Best Director - quite the accolade. In the case of 'Room' (I haven't seen 'Brooklyn' yet) you will understand what an achievement Abrahamson's is - if, for nothing else, than to coax and encourage such an extraordinary performance from a child actor.