Saturday 18 November 2017

How shopping in Aldi and Lidl is now sign of common sense for middle class

A customer collects a shopping cart from the parking lot before shopping inside a Lidl discount supermarket store
David McWilliams

David McWilliams

A few years ago, a comedian had me in stitches with his sketch of Aldi jokes. The plot line was that a shopper goes into Aldi looking to buy cheap meat and milk and comes out with a leg of lamb, a pint of milk, a snorkel, a tent and an angle grinder. Things were just so cheap and the range so indiscriminate, that he simply had to buy the angle grinder at the price, even if he had no obvious angles to grind.

As for the snorkel and the tent, well they are the sorts of things that go together in your head when you are in Aldi, aren't they?

Back then Aldi was so cheap that the stuff just couldn't be good or at least that was the image in the mind of punters. It was the ultimate pile 'em high, flog 'em cheap supermarket.

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