Game is all set to change in battle for our hearts and minds
WHEN every fashionable tech start-up company is being bought by competitors or is raising billions on the stock market or from private investors, it is clear we are in the era of marketing, hype and opportunism, fuelled by lots of people having lots of money to throw around. Silicon Valley is full of hype and hot air these days.
But there is one exception to this trend. That exception is Intel, which is still a company with more substance than style. This may be about to change.
The computer chip maker has just revealed it has spent $5bn (€3.63bn) over the past three years upgrading its Leixlip plant in Co Kildare, in a move that will underpin the jobs of the 4,500 employees into the medium term.