David McWilliams: Football can teach small firms a lot about how to fight – and win – on your own terms
Somehow, and I am still not particularly delighted about it, my 11-year-old son is a Chelsea supporter. This is a difficult thing for any parent to accept, but when he came out – provocatively and flamboyantly – I had to bury my prejudice and embrace diversity.
In the modern world, although it doesn't feel right, if you were born in 2002 who else would you support? Success breeds success and the first highly successful Mourinho sojourn at Stamford Bridge has spawned a new generation of Blues.
As a result, the family has an outsized interest in how Chelsea does each weekend. This weekend they beat Southampton. This is interesting to any football fan because Southampton have been beating many, so-called superior, teams this year playing a form of football which is changing the terms of engagement.