Opinion Colum Kenny

Thursday 22 March 2018

Colum Kenny: 'Imbibing idiot bias' is damaging to economy

US bosses have low tolerance for those whom they regard as prone to alcohol abuse, writes Colum Kenny

THE drunken moron. The imbibing idiot. That is what they think, even if it is not true. Simply holding an alcoholic drink in your hand can change how people see you. It may seriously damage your job prospects.

A study by two US academics has been receiving widespread media attention across North America in recent months, and it helps to explain why publicity about Brian Cowen's drinking is not just embarrassing for Ireland but may have damaged our economic interests too.

The study, by Scott Rick of the University of Michigan and Maurice Schweitzer of the University of Pennsylvania, is entitled The Imbibing Idiot Bias: Merely Holding an Alcoholic Beverage can be Hazardous to Your (Perceived) Intelligence.

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