Thursday 22 February 2018

Why allow the harsh economic reality get in the way of a good myth?

"The unapologetic capitalists at Forbes, never ones to look an unlikely gift-horse in the mouth, managed to depict our unemployment crisis as a massive boon for business."

Colette Brown

It's all very well accentuating the positives about Ireland in honour of the marketing bonanza that is St Patrick's Day, but myths are in danger of replacing reality.

The Irish, a great bunch of lads, was the central message of a video – St Patrick's Day 2014 #IrelandInspires – released by Failte Ireland and the Department of Foreign Affairs and Trade last week.

Depicting an Ireland in which it never rains, the feelgood video contains images of freckle-faced children, comely cailins, rolling hills and rugged coastlines over which a number of positive statements about Ireland's achievements are emblazoned.

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