The online sorrow for Peaches was genuine because we felt a stake in her redemption
PEACHES Geldof's body was still at her Kent home when the BBC asked its readers for their reactions to the breaking news of her death.
"Send us your comments. You can email us using the subject line 'Peaches'," concluded its report.
In an age of cut-throat media competition, attempts to engage readers in your content are essential. But when that content relates to the tragic death of a young mother, the BBC's clumsy attempt to cash in was beyond crass.