Friday 20 July 2018

Beware of Bono the overbearing evangelist and his free music

Bono and Apple boss Tim Cook do their ET finger touch as the Edge and Larry Mullen applaud.
Bono and Apple boss Tim Cook do their ET finger touch as the Edge and Larry Mullen applaud.
Colette Browne

Colette Browne

If you ever wondered what would happen if the biggest brand in the world got into bed with the biggest ego, then wonder no more.

The foreplay is minimal, the sex is awkward and their friends fret about whether the relationship is a good idea.

U2's surprise appearance at Apple's latest product launch this week, where they announced their new album, 'Songs of Innocence', was being given away to 500m iTunes customers, was a bit wham, bam, thank you Mr Cook.

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