Coalition is busy stoking fear - but this election will be all about trust
Campaign is set to be nasty and brutish, but parties have to rise above negativity
When the General Election is called - and speculation around that has become boring - the campaign itself, to paraphrase Thomas Hobbs, will be nasty, brutish and short.
Hobbs was the founder of Western political philosophy. He believed that society was founded on fear. For him, fear was good because it was the glue that bound people together.
The politics of fear has been used by governments since to control, not bind. The War on Terror, for example, has left much of western society in fear for 15 years. As Richard Nixon said, people react to fear, not love.