The country is being run by 'experts' full of guff
Marketing is a noble art in the right hands. But it's no way to run a country, says Brendan O'Connor
The only conclusion you can draw at this stage is that the country is being run by marketing people. The country is being run as a going concern, a brand, a commercial entity, and the marketing department is in charge.
This is literally true, in that John Concannon, a marketing guru, now seems to be one of the most powerful people in Government. But it is also more generally true. The clues are all around us.
Where else but a country that was run by the marketing department, could we decide to call the new children's hospital Phoenix Health? It has all the hallmarks of a decision signed off by a committee of marketing people.