Tuesday 17 July 2018

The country is being run by 'experts' full of guff

Marketing is a noble art in the right hands. But it's no way to run a country, says Brendan O'Connor

We got this: Why would Health Minister Simon Harris and Taoiseach Leo Varadkar call the new National Children’s Hospital the National Children’s Hospital when they could come up with some buzzy name for it?
We got this: Why would Health Minister Simon Harris and Taoiseach Leo Varadkar call the new National Children’s Hospital the National Children’s Hospital when they could come up with some buzzy name for it?

The only conclusion you can draw at this stage is that the country is being run by marketing people. The country is being run as a going concern, a brand, a commercial entity, and the marketing department is in charge.

This is literally true, in that John Concannon, a marketing guru, now seems to be one of the most powerful people in Government. But it is also more generally true. The clues are all around us.

Where else but a country that was run by the marketing department, could we decide to call the new children's hospital Phoenix Health? It has all the hallmarks of a decision signed off by a committee of marketing people.

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