At last, a hero for consumers in this mad as hell generation
Big corporations should tread warily, because the millions of little annoyances will eventually lead us to revolt, says Donal Lynch
It was just one man, after all. Just one flight. And it involved an airline that has actually historically been relatively decent on customer service - seldom pulling the kind of stunts we see from budget carriers here.
But there was something about Dr David Dao's despicably violent ejection from a United Airlines flight that had been overbooked that struck a chord around the world.
We saw the incident with Dao - a 69-year-old doctor who was just trying to make it to work on time - and instinctively knew looking at it that it was the thin end of a wedge, a representation of all our teeth-gnashing, day-destroying moments at airline desks.