Tuesday 20 March 2018

Beauty and the fleeced - how women are being exploited

As long as women keep falling for these beauty myths, says Eilis O'Hanlon, they'll keep on being exploited

Stock Photo
Stock Photo
Eilish O'Hanlon

A leaflet drops through the door from a local clinic offering something called micropigmentation. I'd have presumed it was a kind of EU grant to encourage farmers to breed tiny pigs, if it hadn't been for the woman on the front, staring out seductively from under long eyelashes and perfectly sculpted eyebrows.

Turns out that micropigmentation is a treatment whereby your facial features can be permanently or semi-permanently enhanced as a result of the insertion of hypoallergenic mineral pigments under the skin.

Which sounds really horrific, when you think about it. Basically, the message seems to be: your face isn't good enough, girls, so just let your local Dr Frankenstein get to work on it. And the sooner, the better.

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