The Ick has been getting a bad rap recently. With its leap from millennial pop culture lexicon to the general population, the intricacies of this little-understood condition have been lost and it has become unfairly maligned.
The Ick - that is to say the sudden repulsion felt for a lover, from which there is no going back - has been variously accused of being a cop-out, a symptom of a generational lack of patience, and, obviously, 'reverse sexism'.
And yes, it does seem to be a feminine affliction, found most commonly in younger women. It could simply be the fact that boys are just ickier than girls, but I believe The Ick actually performs an important biological function: it's the yin to sex hormones' yang.
The Ick is an important counterpoint to the flood of hormones women get after sleeping with whatever bridge-troll was in the right place at the right time, when you thought, "Feck it".
You know - the rush of oxytocin that lowers our defences and makes us trust; that is the key to bonding, increasing our levels of empathy. It makes our bodies believe that bridge-troll is The One. Meanwhile, bridge-troll gets away with a surge of mostly dopamine, which just makes him want more sex.
Many's the time I have welcomed The Ick like an old friend come to free me of an infatuation with a horrid little man who was punching anyway. If you're lucky, The Ick will descend shortly after waking that first morning, when they fart in their sleep, or their chest hair reminds you of your father.
But sometimes the hormones are so powerful that even noticing that he has no books by women on his shelves, or that he has 'Saturdays are for the boys' tattooed on his thigh, or that he says "I love you" at the moment of completion and then denies it, is not enough to convince your heart that this guy really is The Worst.
When The Ick comes, it can be a gift: sometimes, all you can do is wait.
Either you are, or you aren't. All this bragging about buying less, posted alongside a pic showing your brand-new purchases, is senseless. Oh, and irritating. You can't have it both ways. Which is why we like influencer Niamh O'Sullivan, pictured, who is sustainably sustainable.
Sunday Indo Life Magazine