Saturday 18 November 2017

Willie O'Dea: Don't believe the spin -- our politicians flounder in a sea of hype

Government failure to distinguish between good and poor communication will ultimately prove costly, says Willie O'Dea

AS we have seen time and again since it came into office, this government is absolutely obsessed with communications.

Its capacity for announcements, reannouncements and repackaged repeat reannouncements has been something to behold. But they would perhaps do well to remember that being obsessed with communications is not the same thing as being good at it. The Taoiseach and Tanaiste's self-congratulations on implementing 72 out of their 77 jobs promises might be understandable if emigration rates, business closures and the jobless totals were not still rising.

Spinning that your jobs policy is working at a time when increasing numbers of young people are not is a perverse definition of achievement. But it is not the only front on which the Government's communications strategy is faltering. While its external communications might defy logic, its internal ones defy belief.

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