Friday 15 December 2017

Why women need to look beyond the curves

Christina Hendricks has been lauded as a 'healthy' icon for women, but it'd be far healthier to stop fixating on body type altogether, writes Julia Molony

Once again last week, Mad Men's Joan Holloway and her famous curves were dragged into the ongoing ideological war between real women and the fashion industry.

The UK's equalities minister Lynne Featherstone was lauding the actress who plays Holloway, Christina Hendricks, as a better, more real, role model for girls to aspire to. And that's not all. Featherstone considers Hendricks to be something of a figurehead for her campaign to preserve women's right to be comfortable in their own bodies. "At the moment they are being denied that," she told a UK newspaper last week.

In order to redress this issue, the minister hopes to arrange a series of sit-downs with creative leaders and taste-makers in fashion and media. One of her key goals is to have airbrushed images marked by a special logo -- or accompanied by a health warning that underlines the fact that they have been digitally altered.

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