Saturday 24 March 2018

Time to put the hunk back into Hunky Dory

The function of any ad is to generate brand awareness and, on that front, the crisps campaign is a big success, writes Celia Larkin

I think the Hunky Dory ads are complete and utter discrimination against women. How dare men (I presume it was men who made the ad) act in such a sexist way? I think we should implement a thunderously vigorous campaign to put the 'Hunk' back into the Hunky Dory.

On behalf of my sisters I demand clean-shaven, chisel-featured, strong men in shorts -- and I mean shorts, not those longer shorts that masquerade as shorts -- and shrunken tops displaying chunky rugby player legs and perfectly toned abs. Would it make me buy Hunky Dory crisps? I'm afraid not. But it would be pleasing to the eye and provide some tangible material for comparison purposes on a ladies' night out.

I take my life in my hands as I say this. I know. I know. This puts me in danger of that heart-stopping phone call carrying the invitation to "talk to Joe" (Duffy).

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