The future is now... not 2016
Last year, Brian Cowen made a passionate and private speech to the Chamber of Commerce which somehow got into the public domain and redounded greatly to his credit. Some say that was the moment that marked a change in our perception of him.
This year, his handlers decided they could package that passion and put it out, praised, parsed and analysed, on the national broadcaster.
Any Chinese brothel keeper could have told them passion doesn't work that way. If you have to package it, you need something else as well. In a word, money.