Wednesday 21 March 2018

Sporting warriors who are in the pink

Still dizzy from celebrating the news that Ireland will host the 2008 Bingham Cup, the gay world rugby tournament named after Mark Bingham (a passenger on the hijacked United 93 on September 11, 2001 who stormed the cockpit), film publicist Nick Costello told me that the Emerald Warriors have snagged their first sponsorship deal from IFG Financial Services.

Not bad, considering the Warriors only put on their rugby boots for the first time in 2004. (Check out their video pitch on YouTube.)

"IFG came to us," Nick told me at the opening of The Last Blue Sky art exhibition at the Mother's Tankstation gallery. "They want to market themselves to the gay community, but they're genuinely interested in the Cup. It was a philanthropic decision as well as a commercial one."

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