Thursday 23 November 2017

Ruth Feely: How my flirtation with the world of Twitter turned from tweet to sour

Twitter found its most popular purpose as a communication tool for celebrities and public personalities to correspond with their fans. Mullingar singer Niall Horan, of pop band One Direction, has more than 11m followers
Twitter found its most popular purpose as a communication tool for celebrities and public personalities to correspond with their fans. Mullingar singer Niall Horan, of pop band One Direction, has more than 11m followers

The jig is up. I am all hashtagged out. After a brief flirtation with Twitter, I have decided the affair could not last and I no longer feel comfortable cheating on real life. Like with any fling, it began with excitement, before eventually showing its true colours – vacant and self-promoting.

Twitter, the online social network that allows users to send messages or "tweets" using 140 characters, has snowballed since 2006, amassing 500 million registered users by 2012 and spawning 320 million tweets daily.

Twitter is one of the most powerful PR tools ever invented. It is one of the quickest ways to reach a mass audience. All it takes is a nudge in the right direction; for example, if the right direction happens to be One Direction, you can prepare for global Twitter domination.

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