Friday 15 December 2017

RTE hasn't got a prayer of attracting young listeners

David Quinn

David Quinn

RTE is the Catholic Church of Irish broadcasting. The thought occurred to me the other day when I read that 2FM is abandoning its bid to attract younger listeners and instead is going to target the 25-44 age group.

Not that 25 is old, mind you, or even 44 for that matter. But as the station's Claire Duignan explained: "2FM has been targeting a 15-to-34 age group for a very long time. It is a very crowded part of the market. There are very strong local stations chasing that same audience."

In other words, the station has failed to attract its targeted age group.

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