Saturday 18 November 2017

Rise of the savvy super-consumer

Discovery of a new species of shopper is keeping retailers on their toes, reports Maeve Sheehan

Maeve Sheehan

Maeve Sheehan

AT a recent retail conference for managers of Supervalu and Centra stores, delegates were presented with the latest research on the evolving beast that is the modern consumer.

The research, commissioned by Musgraves, the grocery wholesaler that runs the chains, was designed to help managers get the most out of customers. But it also unveiled a new breed of consumer who could be the retailers' worst nightmare: tight-fisted, demanding and sceptical.

Meet the 'confident super-consumer' who has emerged Phoenix-like from the ashes of retail meltdown.

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