Thursday 14 December 2017

Nicky Larkin: I took my slap but got back up without claiming compo

DON'T TELL MUM: The Hyundai ad that attracted complaints – but only from the Irish
DON'T TELL MUM: The Hyundai ad that attracted complaints – but only from the Irish

Nicky Larkin

A frantic father attempts to extinguish a burning tent on a camping trip with his children. Tent torched, he pleads with his kids not to tell their mother. We've all seen the advert by now.

That ad was syndicated worldwide. Shown on screens across continents to hundreds of millions of people, it drew eight complaints. Embarrassingly, every single one of them came from Ireland. Eight of us Spud-Heads felt the Hyundai Santa Fe ad was inappropriate, on the grounds that it encouraged children to withhold information from their parents. Thankfully, the Advertising Standards Authority refused to uphold these ridiculous Irish gripes.

But why did only us Spud-Heads have an issue with this innocuous ad? Have we taken such a slap that we're collectively concussed, to the point we've lost all sense of perspective? Or were we always this touchy, even when we had the Johnny Cash? As far as I'm aware, it doesn't cost anything to be happy. The best things in life come free ...

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