Niamh Horan: Stepping up to be counted came at ultimate price for cubs
The Age of Indulgence
The American humourist Erma Bombeck once mused how, before you try to keep up with the Joneses, you'd better be sure they're not trying to keep up with you. It's a piece of advice that was sniffed at by the cubs of the Celtic Tiger as they chased each other's tails trying to catch up.
There were a million different ways to spread their peacock tails – and the Irish exhausted the kaleidoscope of possibilities.
The Smiths liked holidaying in Marbella or the south of France. Nice, Cannes, St Tropez were the places to spot and be spotted. And the Joneses quickly followed suit.