Saturday 24 February 2018

Maurice and the Mad Men conundrum

Thomas Molloy on the rise and fall of one of our best-known business faces

Maurice Pratt was once one of Ireland's Mad Men, those glorious advertising creatures immortalised in the current cult TV series about 1960s Madison Avenue.

He designed marketing campaigns for Irish companies during the 1970s and '80s and became one of the country's best-known faces. Since then, he has risen to become a leading grocer, brewer, banker and pharmacist.

The question now, however -- in view of last week's announcement of 750 redundancies at Bank of Scotland (Ireland) -- is whether the Mad Men should ever be allowed run a business, rather than just selling the sizzle. Pratt's career suggests not.

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