Thursday 26 April 2018

Liam Fay: Celebrity calendars giving top pin-ups more than average 15 minutes of fame

Liam Fay

2013 was the year when dated merchandise became fashionable. Celebrity calendars are big business, and the pictorial wall-chart is now one of the most lucrative money-spinners in the promotional portfolio.

At first, the vogue for week-planner pin-ups seems puzzling, a rebuff to conventional wisdom about the primacy of the internet and the death of paper. However, we live in the era of the selfie, the smugshot, the airbrushing of snaps.

Surveys reveal that 40pc of young women have digitally enhanced photographs of themselves before posting them online. Against this backdrop, the celebrity calendar is a positively highbrow artefact, affording narcissists a valuable opportunity to look at pictures of somebody else for a change.

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