Liam Fay: And the Grammy for best impression of an Irish act goes to... Mumford & Sons
There is very little about Mumford & Sons that sounds like music to my ears. Nevertheless, the inordinately popular English folk-rock combo deserve considerable credit for highlighting the extent to which mistaken Irish identity has become a major problem. “Everyone thinks we’re Irish,” declared Ben Lovett, the band’s keyboardist, in a recent interview. “There’s an Irish bar in every town — it’s the secret of our success.”
Like many MOR artists before them, Mumford & Sons have prospered largely through dogged adherence to the gospel of ‘Phil The Fluter’s Ball’ – cleverly enhancing their otherwise bombastic ditties with a toot on the flute and a twiddle on the fiddle-oh.
The approach of Mumford & Sons worked wonders in the United States where the Grammy Award winners have become a huge crossover act.