Friday 16 November 2018

Let's hope TV3's ratings success forces RTE to step up its game

TV3's hit show 'The Apprentice', starring businessman Bill Cullen, right, is drawing more viewers on a Monday night than RTE1's 'The Frontline' with Pat Kenny, left
TV3's hit show 'The Apprentice', starring businessman Bill Cullen, right, is drawing more viewers on a Monday night than RTE1's 'The Frontline' with Pat Kenny, left

John Boland

THREE nights ago, 333,000 viewers saw Pat Kenny being abused about his salary by a member of RTE1's 'The Frontline' audience.

A few minutes earlier, 493,000 viewers had been watching as Bill Cullen fired Ruth from TV3's 'The Apprentice', and later 297,000 ignored 'The Frontline' to observe Ruth's non-appearance on TV3's 'The Apprentice: You're Fired'.

Naturally, the commercial channel's bosses are thrilled by these figures, even if they shouldn't make the mistake of trying to compare the trivial appeal of a reality contest show with the serious and important public broadcasting service provided by Pat Kenny's show, which deserves to be aired no matter what its audience ratings.

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