No more than teaching children the risks that surround, and rules about, crossing the road, in the digital age, modelling a code of internet safety is just as important.
se of the internet is an everyday activity and even the smallest of children know they can get a response from touching the screen of a mobile phone with their tiny finger.
Two pieces of research highlighted on these pages today tell us two important things: that the risks to children from online engagement are present and growing, and that parents need to do more to familiarise themselves with the online world and how their children engage with it.
Where once limiting screen time may have acted as a blunt, though useful, tool in erecting protective boundaries, that no longer holds. Even for the most tech-savvy parent, the replacement of the home PC with hand-held devices makes controlling and monitoring children's online activity very difficult.
The debate has moved on to finding better ways to help parents support their children's internet use. As the Webwise report points out, technology now plays an important aspect in all children's lives, not least for education and fun. So, it is about developing a healthy relationship with it, and recognising the benefits as well as the dangers.
There are many aspects to effective digital parenting, perhaps starting with parents learning as much as they can and modelling good behaviour. Open dialogue with children about what they are doing online is vital; in that way, children learn, and build resilience.
But parents cannot be expected to do this alone. These reports are timed to coincide with Safer Internet Day tomorrow, but internet safety is not a one-day issue. The recommendations for government agencies, civil society groups and industry to play a role in supporting them in this must be heeded.