Thursday 26 April 2018

John Meagher: Music festivals in crisis

How the downturn has forced promoters to reinvent live gigs

THE triumphant, "SOLD OUT" press-releases used to arrive in inboxes -- without fail -- by mid-morning on Fridays.

Demand for even the very biggest stadium concerts and summer music festivals was so intense that all tickets could be gone within an hour. Even the one-off gigs with ticket prices well in excess of €100 had little trouble selling.

For Ireland's promoters, the five year-period between 2002 and 2007 must have felt like the Klondike gold-rush. Sales of music may have plummeted, but people still wanted the live experience and were happy to pay through the nose for it.

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