Wednesday 21 February 2018

Jerome Reilly: Saatchi V Saatchi - how Baghdad boys made it as Mad Men

They ran an iconic advertising agency but the Saatchi brothers have little in common, writes

Nigella Lawson and Charles Saatchi after their heated discussion at a Mayfair restaurant
Nigella Lawson and Charles Saatchi after their heated discussion at a Mayfair restaurant
Jerome Reilly

Jerome Reilly

How different the brothers Saatchi. Charles, mercurial, self-confessed coveter, impossibly handsome and in the words of his wife Nigella "an exploder". Maurice, avuncular, but rigorous intellectual for whom the word "owlish" might have been coined.

Charles, the avid collector and patron of modern art who guards his privacy with such zeal he snubs his own parties. Maurice, garrulous, clubbable, former Conservative Party chairman and latterly elevated to a peerage.

Charles, who fled school with just two O levels to begin work as a junior copywriter. Maurice, who graduated from the London School of Economics and Political Science with first-class honours in economics and won the prestigious MacMillan Prize for Sociology.

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