Saturday 17 March 2018

Hunky Dory ad scrum in bad taste

The controversial ads featuring women in skimpy rugby gear are just a bit of harmless fun, says Emer O'Kelly

I wonder if a few physically well-endowed women have been receiving communications from women's rights organisations and hundreds of angry members of the public? Because apparently women's rights organisations and vast numbers of deeply shocked consumers of both genders are up in arms about a group of advertisements for a well-know brand of potato crisps.

The advertisements, it seems, are an outrage against taste, decency, the Catholic Church, womankind in general, mankind that plays rugby, and the Irish Rugby Football Union (IRFU).

The women who concern me are the pouty-mouthed, long-haired, saucy-bummed, D-cupped ones who feature in the advertisements. Because I notice that when sexist ads are being discussed, nobody ever gives the women concerned a tongue-lashing for appearing in them. They're not accused of exploiting their looks, ignoring their brains, debasing their bodies, or putting other women in danger because they are inflaming the passions of the uncontrollable male animal.

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