Dr Theresa Reidy: All sides fail to get message across
It is becoming increasingly common for large numbers of voters to make up their mind in the final weeks of a campaign. This trend is confirmed in the poll today with 35pc of respondents still in the Don't Know category. There are two important conclusions from such a high figure: the referendum could yet go either way, and the campaign to date has not been very effective at reaching a significant minority of voters.
The primary role of the Referendum Commission is to explain the subject matter of referendum proposals, to promote public awareness and to encourage the electorate to participate.
Putting forward the arguments for and against a proposal is left to the political parties and other individuals and groups active in the campaign. If voter knowledge on the decision being made is low, the campaign is vital to ensure voters can make an informed decision.