DJs have the radio stations over a barrel
With audiences and advertising in seemingly terminal decline, presenters who attract big listenerships can really call the shots, writes Niamh Horan
THE perfect storm has just whipped up in radioland and the winners are few and far between.
Last week, RTE radio bosses unveiled their new schedule to the public -- and it was a mixture of PR magic and mayhem.
Ryan Tubridy "ambushed" his listeners by beginning his new 2fm slot days early, and Hector O hEochagain leaped over a couch on the RTE lawn to herald his big move to a coveted breakfast slot on the same station.