Saturday 18 November 2017

'Clean eating has probably changed your diet - even if you don't realise it'

After the backlash against clean eating, wellness guru Jasmine Hemsley tells Cass Chapman why she is now following a new kind of nutrition plan

SUCCESS: ‘We knew we were tied as a double act, the Ant and Dec of the food world ,’ says Jasmine Hemsley, left, of her partnership with her sister Melissa
SUCCESS: ‘We knew we were tied as a double act, the Ant and Dec of the food world ,’ says Jasmine Hemsley, left, of her partnership with her sister Melissa

Cass Chapman

I regret instantly the coffee and croissant I inhaled en route to meet wellness guru Jasmine Hemsley. As I watch her being photographed, flashing a large dimpled smile and radiating health in a way I, quite frankly, am not, I'm struck by the fact that whatever she is doing, it is working.

Jasmine (37) has a new book, East by West, out this weekend and recently got engaged to her long-term boyfriend, the photographer Nick Hopper, which might also explain her glow. "It took 13-and-a-half years to get engaged so we're not exactly in a rush to plan the wedding," she jests.

As one half of Hemsley + Hemsley, the nutrition brand that she runs with her younger sister, Melissa, the pair have come under serious fire of late for apparently promoting "clean eating", a lifestyle blamed for encouraging diets deemed "dangerous" by many and lumped in with a host of other chefs including Ella Woodward (aka Deliciously Ella) for pushing wellness in a way that some believe can be used to hide eating disorders.

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