Sunday 22 April 2018

Aston Martins were once status symbols – but none have been here sold since 2010

The Age of Indulgence

Aston Martin
Aston Martin

JEROME REILLY

For the very wealthiest builders and developers in their 40s, Aston Martin became the "go-to" luxury marque.

They still felt too vigorous even for "self-drive" Bentleys, while the Italian exotics like Ferrari and Lamborghini were just a little too flash for the grassy car parks at Ballybrit.

But Aston Martin was perfect. All the poise and power of the euro supercars, but with understated British elegance, hand finished with high lustre paint. And they had the price tag, €100,000 and up, that screamed: "I've made it."

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