Thursday 23 November 2017

Always check small print in any plan -- if you can find it

ALWAYS read the small print is good advice if you're renting the latest Hollywood blockbuster. The film industry knows that snappy quotes work and there is rarely a DVD cover that doesn't have block capital letters proclaiming it to be "hilariously witty and absolutely entertaining" or "a magical adventure for the family". And in small print below is usually the name of a small town American movie critic. Some of whom are so happy to have their over-the- top endorsements used repeatedly that they've become known as quote whores.

The Government's latest blockbuster, the 115-page "Infrastructure Investment Priorities 2010-2016" has a very dull cover with a purple picture of the Irish harp. But it has enough of the snappy promises "273,000 jobs", "Metro North" and "National Children's Hospital" to grab people's attention.

And it was launched in a very impressive place. The National Conference Centre on George's Quay in Dublin has escalators that speed up once you step on them and then slow down as you get off in a neat energy-saving measure. And the views through the clear glass panels of the new Samuel Beckett bridge over the Liffey are spectacular.

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