Sunday 17 December 2017

Alexis Dormandy: Why Facebook is a pioneer in the word-of-mouth revolution that will change all our lives

Photo: AP
Photo: AP

FIFTEEN years ago, a book was published called The Truth Machine. It suggests a world in which everyone wears an infallible lie detector, and describes the effect this has on everything thing from crime to job interviews to the inability to tell white lies. Some of these changes are obvious, many of the knock-on effects much less so.

We are about to experience our Truth Machine.

Imagine a world where word-of-mouth was perfect.

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