A sense of cautious optimism for 2014
After many false dawns, ordinary people are sensing a real recovery is around the corner, writes Paul Moran
As the year draws to an end, our latest and last Millward Brown poll of 2013 gives us reasons to be optimistic for 2014, but also allows us to reflect on the year just passed. This Christmas poll, conducted in mid-December, sheds light on a population not necessarily bursting with exuberance, but certainly more comfortable about the year ahead.
The most striking finding is that, for many, after years of facing into an economic storm, we see calmer waters ahead of us. There have been false dawns in the past, but sentiment seems to reflect the economic indicators -- a real recovery is under way, and that its foundations are set upon increasingly solid ground.
When asked how they will be financially over the next 12 months, over one in six (17 per cent) feel they will be better off, up from 10 per cent this time last year. However, the most interesting finding is that the sense of near financial paralysis that many had, has lifted. Even though one-quarter feel that they will be worse off in 12 months' time, contrast this with Christmas last year -- at that stage, 59pc felt we were still on a downward spiral.