Tuesday 20 August 2019

Spoof Coca-Cola Christmas ad highlights plastic pollution in world's oceans

Screen grabbed image taken from video released by Greenpeace of their spoof Christmas Coca-Cola advert which they have produced in a bid to highlight the scale of plastic pollution blighting the world's oceans. Photo: Greenpeace/PA Wire
Screen grabbed image taken from video released by Greenpeace of their spoof Christmas Coca-Cola advert which they have produced in a bid to highlight the scale of plastic pollution blighting the world's oceans. Photo: Greenpeace/PA Wire

Greenpeace has produced a spoof Christmas Coca-Cola advert in a bid to highlight the scale of plastic pollution blighting the world's oceans. The campaign group claims its video is a more realistic version of the soft drinks giant's "holidays are coming" festive ad. Featuring the usual happy family Christmas scenes, Coca-Cola bottles and familiar music, there is also a red-lit truck driven by a Santa-suited driver - who then proceeds to empty the truck's large plastic load into the sea. Elena Polisano, oceans campaigner for Greenpeace UK, said 16 million plastic bottles enter the environment each day in the UK alone, and has called on Coca-Cola to help make a difference. "Many of them end up in our oceans, where they choke sea life and gradually break down into plastic dust that spreads throughout the food chain, from plankton to your plate," she said. "We produced more plastic in the last 10 years than during the entire twentieth century, less than 10% of it gets recycled, and it lasts for centuries, for the sake of products we only used for seconds." Ms Polisano said Coca-Cola is the biggest soft drinks producer and the source of more than a hundred billion disposable plastic bottles every year. "They have the power to change how drinks are packaged, and how that packaging is managed," she added. "This Christmas, we're asking Coke to show some goodwill to our oceans and shrink their enormous plastic footprint." Earlier this month as the soft drinks giant announced its Christmas tour truck route, health experts lashed out at companies like Coca-Cola, claiming they are cashing on Britain's obesity epidemic. A spokeswoman for Coca-Cola Great Britain said the company agrees with Greenpeace that there is a "global issue with ocean litter". "We know we have a role to play in tackling this problem and we are taking actions to do so," she said. "We, of course, do not want to see any of our bottles or cans end up as litter. We want them all back. That's why all of our bottles and cans are 100% recyclable. "We have also committed to double the amount of recycled plastic in our bottles from 25% to 50% by 2020, and we are supportive of a deposit return scheme to try to get more bottles back, to help us achieve this. "We believe this is just the start of the journey and have ambitions to go beyond this. "However, sadly this video from Greenpeace overlooks the widespread issue of ocean plastic pollution that sits beyond just Coca-Cola."

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